Application of Local Wisdom Values in Sales Accounting Practices in Traditional Markets

This study aims to determine the concept of determining selling price in traditional markets from perspective vegetable traders. The method this uses a qualitative with phenomenological approach. Phenomenology tells according what exists and occurs object research. source research data comes results observations, interviews, documentation traders markets. On other hand, main purpose using phenomenology find is focus on finding nature behind attitudes behavior information providers setting prices. Several served as for study. found that by two sales methods, namely weighing tekem or hand measurement method. In profit, calculate profit per kilogram vegetables. Starting Rp. 1,000/kg 2,000/kg As vegetables method, it ranges 500/bunch 1,000/bunch. markets, buyers sellers carry out negotiation bargaining activities, unlike modern have determined their merchandise.
 
 Keywords: accounting practices, traders, price, bargaining.